The Royal Conservatory of Music (RCM) is known to have a very traditional visual language that has maintained recognition for generations. One of the largest challenges I face at haft2 was producing multiple google ad campaigns that contained very different visual language designed to appeal to different intended audiences. The goal being to drive traffic to the RCM website to in turn sell their new collection of violin lessons.
My role in the project was to produce animated .GIFS from the storyboards that were provided to me from our creative director. This involved learning the correct formatting of files for google ads as well as an efficient work flow for designing across the larger amount formats.
Sample of The animation Style Used