By combining a simple yet meaningful icon with "loud" all caps typography, the Kingdom Youth Ministries logo elegantly communicates the groups purpose of connecting local youth and preparing the future generation of leadership within the church. Working directly with youth leader Andrew Archibald and guided by input from members of the youth group, this logo was created to develop brand recognition throughout the community primarily distributed through merchandise like t-shirts, sweaters, etc.
The crown icon ties together the roots of Christianity and the associations that the word kingdom brings to mind. Three points on the crown symbolize the holy trinity while maintaining a modern form that is sharp, making it effective for applications like screen printing. The typeface "Gill Sans" is used for it's uniform height among capital letters and for its ability to maintain balance when aligned to the center of other elements such as the short line of text below and the icon above.