While working with Haft 2 Inc, I collaborated on multiple projects for the Royal Conservatory of Music who was in the process of marketing their launch of a new Violin Series of music training material targeted to both music teachers and students. Along with multiple sets of social media and google display ads, the studio was able to deploy landing pages to create a cohesive online sales experience for prospective buyers.
By combining the existing user experience governed by the current deployment of the RCM website along with the brand elements that were introduced throughout the social media ads, a new look was presented that reassured the user that they were in the right place while effectively presenting the features of the Violin Series. This project was key for developing a practical understanding of how effective web design impacts a user at various stages of the engagement process as well as the importance of user empathy for creating a hierarchical flow of information on a landing page.